A new line of high-performance fluids and lubricants
designed specifically for the industrial segment is on the horizon.
Fueled by increasing demand for industrial lubricants, the
new EX range elevates STARFIRE’s
portfolio by extending its offering in this important segment of the market.
The new EX Industrial products will be available in the
fourth quarter through the usual STARFIRE distribution channels.
“This was the next logical step for us to grow the STARFIRE
brand,” says Tim Wullenweber, VP of marketing and technical services at
Coolants Plus, Inc. “Our long-term goal is to become a major brand in this
industry and the EX industrial line will demonstrate our ability to formulate
lubricants that directly compete with the higher end products already available
in the market.”
STARFIRE’s new EX line consists of around 50 product SKUs
split across five key areas
● HYEX – Industrial oils
● TALEX – Gear oils
● CIREX – Compressor oils
● EPEX – Grease
● SOLEX – Specialty fluids
At a time when supply constraints are making certain
lubricants difficult to source, customers can rest assured that STARFIRE
continues to deliver. All its products are manufactured domestically.
The addition to these premium high-performance specialty
formulations to its portfolio means it is now able to meet very specific needs
of large scale industrial applications to protect machinery, boost
efficiencies, and help increase reliability.
“STARFIRE has always supplied a line of industrial
lubricants and chemicals and with the acquisition of our Pennstar blending
facility, we now control the formulation process and blend the high-end
industrial products required for this market,” adds Wullenweber. “This now
positions us to become a major player in this segment.”
“We have focused on creating the robust formulations that
industrial customers are requiring while also providing a service level that’s
typically not available from large corporations,” says Wullenweber.
The Ohio-based business has gained a solid reputation for
supplying high-quality lubricants at affordable prices and for its unparalleled
customer support and service.
“Just five years ago, very few people even knew about STARFIRE and now people are searching us out,” says Wullenwber. “We were an underdog but now we’re seen as a viable force within the industry. We’re blending more robust products and expanding our portfolio in markets that make us a more complete supplier. The launch of the EX Industrial line is the next big step for us; it’s an important part of the evolution of STARFIRE.”
